Gaudiloquent is a dead word in English that means to speak joyfully.
The concept for the typography is each letter is made of a balloon and text bubble representing how people speak in modern times. I wanted there to be a juxtaposition between the age of the word and the modern use of texting. The color palette is from different text bubbles in apps that are on an iPhone.
Each letter is a 3d object animated in After Effects.